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White Black

White, Black, And Gray Hat SEO

SEO (Search Engine Optimization) is one of the most popular Internet marketing techniques used by many webmasters today. What ame it popular is because of its wide diversity of techniques and methods which are mainly used to improve the quality and quantity of visitors to a website, mostly through the use of search engines. 

Through the years, since SEO was first introduced, its techniques have significantly grown, which are mainly used for the purpose of improving one's visibility in search engines, allowing their websites to be indexed at the top. And most of these techniques are known for their adverse effects. This is the reason why SEO techniques are categorized in two, which are the White Hat SEO and Black Hat SEO.

White and Black Hats
There are two categories of SEOtechniques used in the market today. Those are the white hat SEO and black hat SEO. According to many SEO Philippines experts, white hats are techniques which complies with search engine guidelines and are not used to deceive visitors of false information, while the black hat are technique which involves deception and manipulation of search engine result pages or SERPS.

The the terms white hat and black hat was coined from old western movies in which the good guys would always wear white hats while the bad guys would always wear their trademark color, which is black. According to many SEO Philippines experts, other term used in black hat SEO is spamdexing.

Effectiveness of white and black hats
According to many experts, black hat SEO techniques are effective in generating faster results compared to white hat. However, because black hat mainly uses technique which are illegal to search engines, while some of its techniques may also be illegal in other countries, such as copyright infringement, those websites caught using such techniques are given sanctions or completely banning a website from their indexes. White hat techniques, though known for its slower results compared to black hat, are more permanent compared to black hat.

Combination of white and black hats
A number of techniques have also been introduced which are known to be both white hat and black hat. This technique is mostly known tody in the industry as Gray Hat SEO. According to many SEO Philippines experts, gray hat techniques are those that are neither really white nor black hat. Some of these gray hat techniques may be argued either way. These techniques might have some risk associated with them. One popular example of a gray hat technique is link buying.  
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About the Author

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.

Hair Musical- White Black Boys (1979)