Workshop Plush

Workshop Plush

Nanjing toy companies would rather make less money have to push the brand

Multiple pressure, Nanjing Toy Company Difficult life, a large number of companies forced to shut down. The surviving company will continue to innovate with their own brands gain more living space, the Nanjing Road of toys Enterprises Breakout

Lack of independent brands, the face of "buyer's market" there is no bargaining power; product quality, Europe and the United States and other developed countries have been repeatedly questioned, "recall" storm repeatedly performed; RMB appreciation, rising labor and other production costs, profit increasingly narrow space ... ...

From late last year, had a moment of my fire Toy Exports Enterprises suffered an unprecedented "winter."

In the series of measures, to enable the industry to re-"shuffle." Data show that late last year to early this year, Nanjing, toy companies have shut down 20%, discontinued. Industry's "floating foam" is squeezed, the more clear and orderly market, a number of strong, there is the idea of the enterprises to improve product quality, technological innovation, brand, only to stand firm at the storm, but also to retain the more customers to each other after the approval of the product price increases. This reporter learned that, in a recent trade show, many toy export enterprises in Nanjing is not only not reduced orders, quotes also the last two to three percent EADS were mixed.

In addition, a good sign is that exports of toys, 99% of the face are "white label goods", which causes the loss of bargaining power of the status quo, more and more enterprises realize the importance of independent brands, began to explore the road of brand building.

Shutting down a large number of toy companies

Jiangsu is a world-famous " Plush Toys Township. "

As traditional production areas of China's exports of toys, Jiangsu about 90% of the total toy exports, as well as a few Baby And plastic toys. Toy companies concentrated in Suzhou, Yangzhou, Yancheng, Nanjing, formed from raw material production, product processing, management and sale of the serpentine group of industrial clustering. In the state did not carry out remediation actions before the toy industry, Jiangsu Total certified enterprise 396, processing more than 2,800 enterprises, employing more than 200,000.

A toy company boss said that 10 years ago, the toy export profits are considerable, many enterprises competing to enter the market. Toys booming market has also brought a lot of worries, such as cohabitation, the uneven quality of such employees. "Many toy companies is actually a small workshop, health, environment are very poor, the boss of the cultural level is not high, quality consciousness, to do all OEM products." He said.

As a toy export administration department of the Nanjing Textile Exit Inspection and Quarantine Department, argue that some companies do not have products in the production of raw materials and importing country standards, product use, etc., production and management level is not high, poor foundation conditions, testing equipment, outdated, export product traceability system is not perfect.

Last year, the United States after the massive recall of Chinese toys, Europe and the United States and other developed countries have increased imports of toys, environmental, safety standards, this series of frequent launch of the "barriers" to China's toy export market for Vietnam to the more difficult to do. The second half of last year, the State Administration of Quality Supervision of the toy industry, a series of remediation actions carried out to remove the toy companies do not meet the conditions of export licenses for exports strict quality control.

Nanjing Textile Exit Inspection and Quarantine Department official said, in August last year to the end of last year's first round of regulation in 20% of Nanjing have failed toy companies closed down; in late March of this year Since they were the second round of regulation.

In addition, the RMB appreciation, the implementation of the new labor law and other factors, then makes an already tumultuous in the toy industry, survival more difficult.

"Toy exports, profits should not have high, we signed the contract is settled in U.S. dollars, RMB appreciation, we earned almost that point profits are increasing the exchange rate 'to eat' lost. Together After the implementation of a new labor law, labor costs increased, the means of production also rose this year, so many elements together, smaller companies simply can not hold on, can only be closed. "boss of a toy exporters admitted to reporters.
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